Team advertisment

Nana technology aims to facilitate the technologically challenged in becoming savvy and up to date in their communications. They offer social networking tutorials and have developed a series of app.s for senile geriatrics. Our advertisement aims to attract interest from our target clientele by displaying relevant aesthetic and media. Appropriately clear in meaning and product, for an elderly audience with failing eyesight and hearing. An audio sample from the wizard of OZ soundtrack, which is easily recognisable to our audience, aims to be attention grabbing through its sense of nostalgia. Our slogan ‘making it easier to connect’ simply states the purpose of our range of services, literally making it easier to understand what we provide.

Within our animation, we depicted a nana confused by technology. This relates to the struggles that the elderly face. When “Nana Technology” appears her problems are solved. Showing that our company can help the elderly find joy in technology.

We used the same visual features in both the TV commercial and the poster so our audience can recognise our company in both medias.

Sound clips courtesy of freesounds.org

Amazing

http://vimeo.com/40362904

3 Sec test clip

More Progress on The Clip

Progress on 'The Clip'

Finally coming up with some clear idea of my narrative. I want to create some food for thought about the industrial design process; it will question the traditional positions of form and function and their integrity in this process. My clip will definitely show a 'new way of seeing'.

This quick brainstorm shows some of the text inserts I'll be using, their order in the clip and how I might go about presenting them. Hand drawing is a technique I'm interested in exploring.

More Stop Motion Inspiration

http://vimeo.com/3089176

Stop Motion Inspiration

http://vimeo.com/41985016

Concept to Product

This short video describes my chosen discipline in excellent detail.

The Clip: Finding my discipline

Industrial Design will be my field of investigation for this project. I infer that the process which I have labelled 'Concept to Product' typifies the essence of Industrial design. That is to say, the elements of asking, wondering, planning, sketching, building, fixing, refining and finishing all constitute parts of the whole process, which is 'Concept to Product', and these together emblematize the backbone of Industrial Design.

Curatorial

“...every shape, every bit of natural form, animals, people, pebbles, shells, anything you like are all things that can help you to make a sculpture.” - Henry Moore

My model draws precedents from two sources similar in their employment of fluid form, one being a work of art, the other an accomplished piece of design. Reference to natural geometries can be identified in both Henry Moore’s Reclining Figure and Zaha Hadid’s Jesolo Magica which ooze with streamlined fluidity. Their forms are organic and dynamic and have a sense of familiarity without being representational (McAvera, 2001). This is only enhanced by their play between solid and void, concave and complex and gorgeous tactile stretch like a vine (Hadid, n.d.). In particular, for Hadid’s Jesolo Magica fluid form is integral in its concept. It is dynamic and changing but coherent.

Pulling apart both precedents and sketching their simplest forms revealed elements of repetition and hierarchy. In Jesolo Magica, shapes reminiscent of bananas or boomerangs overlap like a weave. Looking across Moore’s Reclining Figure, the eye is drawn to a centre mass with curves very like those of teardrops or flower petals. These attributes have been incorporated into my final model. These are very much stimuli for its design.

Surface perforations add texture to Jesolo Magica, helping to accentuate its winding, flowing bodies. My initial concept was to connect articulated plates like an armadillo shell to exploit the same idea, that by breaking up the curve it is highlighted. It turned out to be a case of material dictating design, as manipulating the plastic in this way proved very tough going to say the least. The problem was resolved by substituting plates for strips and I believe more aesthetic.

It is the final result of a metamorphic process, of simplification which appears to make it all the more natural.

Citations

Hadid, Z. (n.d.) Jesolo Magica. Retrieved from http://www.zaha-hadid.com/architecture/jesolo-magica/

McAvera, B. (2001, July) The Enigma of Henry Moore. Sculpture Magazine, Vol.20 No.6. Retrieved from http://www.sculpture.org/documents/scmag01/julaug01/moore/moore.shtml

Team poster

Team: Thomas Gowing, Emily Stonehouse, Ollie Agar

Nana technology aims to facilitate the technologically challenged in becoming savvy and up to date in their communications. They offer social networking tutorials and have developed a series of app.s for senile geriatrics.



Grandma's a teenager. [Photo] Retrieved from http://blog.pathoftheblueeye.com/2010/03/03/grandma%E2%80%99s-a-teenager-the-importance-of-digital-age/

Final One Word Clip

Progress

The interim presentations on Thursday were helpful in that I saw some of what other students had developed so far and also received some critique on my own clip. Consequently I have been back to the drawing board and made a few changes to the motion of the wick and the distribution of the letters as they explode. I bought a comprehensive course of Flash tutorials too which have been indispensable in getting this far.

So awesome, wood casting

http://www.hillashamia.com/?/projects/wood/

Flash thoughts...

Some of my other concepts would be cooler, more technical and also a lot more demanding to develop on Flash but I have decided Dynamite is the most effective at getting the message across.

One Word Flash Movie

This is my first rough plan for my flash movie for DSDN101. As you can see, I have a few interesting ideas. The real test will be applying these to Flash for which my skills amount to nil.